4/5/2023 0 Comments Risk of rain 2 cheats![]() ![]() ![]() The benefits of cancel culture on your reputation - and the negatives My professional advice is to always keep posts and comments fairly light-hearted, and if you want to make a political or societal statement, try your best to have your posts as professional, well-researched, objective, and as friendly as you can. Often politics and deep debates are best had offline. Just be very careful not to creep into the territory of always being ‘controversial’ or posting your unchecked political or societal views, without being aware that they could negatively impair your career if employers don’t like your approach. Well certainly be your authentic self, and if that means having a strong opinion online or being edgy, all credit to you. So what’s advisory to post, in the day and age of creating a great ‘online self’ and personal branding? Because you will be called out if you overstep the line. Is it really worth it?īe careful not to appear to be an online troll. Or you’re really annoyed at what someone else has posted, and you feel the need to defend or challenge something.īefore you throw caution to the wind because of ‘freedom of speech’, pause and fast forward to the potential outcome. ![]() Say you’re thinking about posting something discussing a topic that you know will divide people. Why it's important to pause before you post Most companies don’t want to be associated anywhere near any employee controversy. You may have certain opinions about groups of people and how they live their life - and you are entitled to your viewpoint (be that wrong or right) - but think about how what you post online could be viewed by others. With that in mind, don’t be seen to be posting anything that appears to be racially motivated, sexist, homophobic, or transphobic. If you look like a toxic, controversy-seeking individual, your potential future boss will give you a wide berth. The types of social media posts that will be red flags for employers, and whyĬompanies are cracking down on the people they hire by scouring social media to see the types of remarks you make online. This might be allegations surrounding a celebrity that have become fact without a full investigation, one side of the story of an event that has been taken as the truth, or over-the-top backlash for offensive ‘jokes’.Īs well as cancel culture being about people revealing their true colours, it’s also about people making honest mistakes - which is then amplified by a negative online pile on. It can be a great tool for positive social change.īut frequently, at Igniyte, we work with individuals who have had their reputation and livelihood permanently damaged due to ‘grey area’ circumstances. Cancel culture certainly has its place here. In many cases, this can be seen as justice - if someone was found to be sexist, racist, homophobic, or physically, emotionally, or sexually abusive, then that person getting cancelled can be seen as justified. The knock-on effect is often huge financial losses. If the original poster is a business owner, staff member, or person of interest, this then has an impact on their brand, their employment, their staff, or their fans - and it can impact their career or product (sometimes for the long-term). If that then goes viral, it gets out of control - and is more likely to be picked up by the media, thus escalating the issue. Then, the likelihood is, if what you have said or done has offended some people, it will offend others too - or others will jump on the bandwagon, seeing that as the ‘right’ thing to do. The more people comment in response, or share your post or video online, the algorithms of social media will work to show it to more pairs of eyes - and very quickly it can become very popular. Your ill-thought-out posts can gain momentum. That is, other people taking umbrage at your remarks, and letting you, and everyone else know about it (including potentially your employer). If what you’re saying online is strong enough to offend someone, you could be at risk of being cancelled. Here, Roz Sheldon, the Managing Director of Igniyte, a UK-based business reputation management agency, reveals if you’re at risk, how to avoid it - and a potential path back if you do find yourself being cancelled. While cancel culture can be a great tool for the marginalised as a vehicle for victims to speak out against abusers, it can also be an unrelenting online frenzy where we pick up on other people’s mistakes and our compassion flies out the window. It can happen to anyone who expresses strong opinions online (stock image) If you think cancel culture only affects those who are high profile or wealthy, think again. ![]()
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